Subjects: Digital Publishing >> New Media submitted time 2023-10-08 Cooperative journals: 《中国传媒科技》
Abstract：【目的】通过研究电影这一民族文化的载体，探索其在国际传播中如何承担传递价值理念、塑造国家形象的重要职能。【方法】从海外受众视角出发，将量化内容分析与质性话语分析相结合，分析全球影评网站IMDb平台用户对《流浪地球2》的整体评价、关注主题与情感态度。【结果】研究发现，海外观众对《流浪地球2》认可度较高，关注影片技术、人物、故事、主旨四大主题，流露出的情感态度总体正面，但具体到各主题有所差异。影评整体呈现出客观化、理性化的认知倾向。【结论】《流浪地球2》的科幻出海成功建构起中国式现代化图景的三个面向：工业成熟的技术中国、想象瑰丽的科幻中国、天下一家的责任中国。
Subjects: Digital Publishing >> New Media submitted time 2023-10-08 Cooperative journals: 《中国传媒科技》
Abstract：随着传播技术的进步及社会语境的变化，戴扬和卡茨在《媒介事件：历史的现场直播》提出的媒介事件定义，其内涵和外延经历了一个丰富发展的过程。本文在回顾媒介事件概念嬗变的同时，分析了影响媒介事件传播的软实力和硬实力因素，并尝试以人民日报、新华社的官方微博对庆祝中国共产党成立100周年这一事件的报道为样本，进行个案研究与分析，探讨新的媒介环境下媒介事件传播视角、传播方式的创新。
Subjects: Digital Publishing >> New Media submitted time 2023-10-08 Cooperative journals: 《中国传媒科技》
Abstract：随着中国的国家力量与国际地位不断提升，如何在谋求和平稳定发展，构建人类命运共同体的同时，将自身发展所带来的经济、政治与文化成果惠及普通国民与全世界其他地区的人民，已成为一项亟待取得突破的事业。而“讲好中国故事”是推动这一工作前进的重要驱动力之一。因此，如何通过“讲好中国故事”来实现有效的跨文化传播和共情传播将对国家形象的构建以及对外宣传工作的开展产生非常深刻的影响。文章以媒介融合为视域，通过对“讲好中国故事”过程当中的媒介使用情况及效果观测，从组织与个人两个层面探讨如何通过媒介创新与拓展强化“讲好中国故事”的传播效果。
Subjects: Digital Publishing >> New Media submitted time 2023-10-08 Cooperative journals: 《中国传媒科技》
Abstract：当前短视频平台吸引了一大批"网红","洋网红"群体也逐渐走入大众视野。这些"洋网红"群体通过短视频搭建起沟通中外文化的桥梁,向世界传递中国文化,构建了中国的国家形象。本文首先梳理"洋网红"的特征和走红原因,而后对抖音短视频平台上11个人气"洋网红"账号的内容进行分析,探究"洋网红"短视频内容特征以及对跨文化传播的影响,并提出相关对策,促进洋网红群体未来在短视频平台的良性发展。
Subjects: Digital Publishing >> New Media submitted time 2023-10-08 Cooperative journals: 《中国传媒科技》
Abstract：近几年,中国网络视频行业呈快速发展趋势,而短视频的发展最为迅猛,以抖音短视频为代表的短视频应用相继走出海外,在文化输出、国家形象自塑方面贡献了重要的传播力量,逐渐成为对外传播的重要媒介渠道。本文以抖音短视频为例,通过对短视频传播特点以及抖音短视频海外传播现状的分析,阐明抖音短视频在走向海外的过程中对国家形象塑造的影响及作用,并提出抖音短视频在未来国家形象自塑方面的发展建议。
Subjects: Digital Publishing >> Digital News submitted time 2023-09-05
Abstract： With the continuous development of media technology, digital narrative is gradually emerging, which is also inextricably linked with the development of the times. In the era of digital narratives, the emergence and application of new technologies have led to significant changes in the mode of production and pattern of communication in the media industry. In recent years, Myanmar's political transition and democratization process has accelerated, and the development of Myanmar's media industry is also rapidly changing, which provides favorable conditions for studying the transformation and development of Myanmar's media industry. In the era of digital narratives, a good study of Myanmar's media is not only conducive to diplomatic, economic and cultural exchanges between China and Myanmar, but also to shaping a better national image. This paper analyzes the situation of China's image in Myanmar's media in terms of othering and self-molding, and provides feasible strategies for the foreign communication of China's story empowered by digital technology, so as to better enhance China's national image.
Peer Review Status:
Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： 2022 年 2 月 4 日，北京冬奥会开幕式成功举办，成为中国展现国家形象的重要名片。既往研究多集中在三个领域：一是以新媒体为载体剖析北京冬奥会国家形象的展现、二是从文化层面分析冬奥会开幕式构建的国家形象、三是将冬奥会与国家形象放在全球化的视角来解读。以上三个领域多从宏观方面探讨，本研究则选取“中国人的浪漫”这一全民热议的话题作为切入点通过文化符号的搭建、对民众的关怀以及将瞬间编制永恒的艺术创造分析北京冬奥会开幕式构建与传播的国家形象。同时，“中国人的浪漫”这一话题被热议，背后反映了更深层次的文化自信，以及疫情背景下仪式对民众心理的补偿作用。此外，作为被抽象出来的话题，“中国人的浪漫”，也有助于集体记忆的形成，丰满并重塑着国家形象。最后，本文亦对研究不足做出了反思。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： As an indispensable part of a country's cultural strategic industry, video game industry is of great importance to cultural diplomacy. At a time when games are regarded as the ninth art， combined with its special status as a cultural industry, the study of games includes many aspects such as its form, medium, participants, etc. , its own national, cultural and commodity nature determines that it has a huge advantage in the dissemination of ideas and values, social life-style and mass culture, and so on， is an important force in the construction of national image. In recent years, our country has made certain achievement in this respect, but at the same time there are also difficulties and problems. Therefore, this article has made the discussion to the domestic electronic game's external dissemination development question, this paper puts forward the strategy of strengthening the external communication influence of games to support the construction of “Credible, lovable and respectable” national image.
Peer Review Status:Awaiting Review
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